New Balance Berlin.
I was approached by New Balance's PR agency to lead the creative on a range of marketing and promotional materials for the launch of their flagship Berlin retail store. The brief required the production of a limited edition running guide for the event as well as other marketing support materials.
A selection of key running influencers were interviewed for the publication and provided their favourite running routes for the city, these were then turned into illustrated maps (by my talented illustrator of a partner Kim) to be included in the guide. We utilised a folded format that would fit easily into the pocket of a runner. I also provided my product photography skills to create a series of images of the limited edition Berlin 998 sneaker, these were used for the campaign press releases and marketing materials.