Smoke + Ember.
Branding and website / online store design for lifestyle brand Smoke + Ember. This is a project that is very close to my heart, not only because of my strong environmental ethics and love of nature, but but also because I’m a joint founder of the brand.
My partner Kim and I created Smoke + Ember as a blog and store that aims to help to inform and educate people that wish to live lifestyles that have a lower environmental footprint. We will utilise the blog as a resource for knowledge, tips and latest news and reviews that also aims to grow a supportive community. Through the online store element of the website we are selling a curated selection of sustainable products that are a mix of recycled, organic, sustainable and cruelty free items. With a focus on well designed high quality products that fit directly into our modern lifestyles we aim to show people that living a low impact lifestyle is not about making sacrifices but small changes.
I designed the branding to reflect the concept of elegance, modernism and simplicity by combining serif and sans serif fonts with an organic + earthy colour palette that reflects nature and product photography that is inspired by Dutch realism.
The website and online store is set to launch in April, check out www.smoke-and-ember.com for more information.